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5 Common Mistakes to Avoid while Creating a Business

By Henry Chow, Public Accountant, C S Chow & Co

A lot of times, people have the urgency to start a business without carrying out proper research on several factors. According to different research, new businesses fail within the first one and a half years of commencement. This is indeed a sad reality and one that scares impending entrepreneurs. However, there is no need to panic as at the end of this article, you would certainly know the mistakes to avoid before venturing into any business. Some of the mistakes to avoid are:

1. Not having a business plan

Upcoming entrepreneurs or business owners don’t know how important a business plan is. This is one of the reasons why some business crumbles upon commencement. Having a business plan is very crucial and cannot be overemphasized. Even though it is time-consuming and would require a lot of research, it shouldn’t be ignored as in the long run it can eventually save you some money and time as well. A business plan is something that has to not just be considered but also executed. It is, in short, one of the first steps that should be looked at before proceeding on the next requirements of that business.

2. Failing to do adequate market research

This is another mistake entrepreneurs fail to cover and the outcome can be most times devastating. This is why it is important to have your product tested. By so doing, you can have an insight into whether people value your product or aren’t interested at all. A business should go through market research. Take, for instance, you feel you make the tastiest spaghetti, but if people don’t get a taste how would you know if they truly like it?  Business owners or entrepreneurs who fail to do proper market research can expect to witness a failure in their business.

3. Not paying attention to the competition

Again, this is a mistake that can be fatal to a business. In any business that one focuses on succeeding, it is important to not ignore your competition. Take for instance, as a business owner, you are selling an appliance for a certain amount, and John down the street is selling the same appliance for a slightly lesser amount. Who is likely to gain more patronage? This is why your competition is there to keep you on your toes. There are always going to change, and as a prospective business owner, you have to stay grounded so as not to be left behind. You should always pay attention to your competition, especially when just starting a business.

4. Not focusing on your strength and weakness

As a business owner, you have to focus on your strengths and channel those strengths into making your business a prosperous one.

However, there are times when your strength or weakness might not sit well with the business model you intend to use. This in turn can be catastrophic for your business. The fact that a business may not be for you doesn’t mean you can’t decide to pursue that business.  The best thing to do in such a case would be to employ or hire some expert personnel to help you run the business.

5. Bad Financial Planning

Having a good financial plan can be beneficial to your business, whereas a bad financial plan can put your business out of existence.  Most times people rush into a business without considering the financial aspect of such business. This is a wrong habit to have. This is why having a budget cannot be ignored. A business budget should be able to cater for all expenses, from taxes, fees, and even up to the cost of the material. Being prepared for future expenses is vital for your business, as emergencies can occur. Most times, emergencies are always financial ones and they have to be tackled else it might be impossible to recover from. One thing that can help or reduce possible expenses is when there is proper research carried out. Even though you can’t see future expenses, you can at least carry out a proper financial planning with experts to prepare you. It is always advisable to desist from guesswork, but rather act on informed projections. In essence, all expenses should be ignored, but included in your budget.

Lastly, a business doesn’t spring up overnight as there might be times when you may experience difficulty. However, this shouldn’t put you off from starting a business and being an entrepreneur. Mistakes are bound to happen, but it is vital that you avoid the mistakes mentioned above if you want to stay in business. Also, hard work or working smart pays and everything important should be considered as a failure to work on one aspect can mean the closing of your business.

So, with all that is being said, it is now expected that you know the mistakes to avoid and now you can start that business which you have always wanted and watch how successful it turns out to be.

 

Questions about your own company? WhatsApp Henry on +65 9876 3553 or email henry@cschow.com.sg. We reply with the scope we recommend.

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